Cedar Croft Consulting is a management consulting firm, assisting mid-market clients with corporate renewal including reorganization and interim management. To differentiate from the competition, Cedar Croft, named after the family homestead, wanted a brand that evoked trust, competency and reliability. These ‘old-fashioned’ values, especially important when a company must re-invent itself, are evoked with the wood cut graphic, but given a modern twist with the contemporary colour and graphic treatment.